Google uses a variety of factors in its algorithm to determine what results will be the most helpful for the user.
Google’s algorithm is smart; it is constantly changing and adapting to give users the best experience and to prevent black hat SEO tactics from manipulating search results. Part of the mystery of Google’s search algorithm is that it takes a LOT of ranking signals into account before displaying results.
The reason for this is because one search term can have hundreds of meanings. For example, if I conduct a search for the word “bathroom,” Google has no idea of what I’m really looking for. Possible results could range wildly, including:
- Finding the nearest public restroom
- Defining what a bathroom is
- Emergency plumbing
- Bathroom remodeling companies
- News stories
- Home decor websites
- Cleaning advice